"People do not buy
goods and services. They buy relations, stories, and magic."
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Alinea Hair
Alinea Hair by Shantel Kim, offers hair coloring and extension services in Aiea, HI.
the Challenge
Shantel wanted to give her hair business a branded look that embodies the meaning of a "new chapter," by incorporating the Alinea sign to convey this new beginning.
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After not using her social media accounts for years, Shantel wanted to start using it more regularly to promote her business by sharing her newly branded content
the Solution
Together, we collaborated on developing a cohesive, scalable brand identity for her business, that reflected her brand vision. We also set her up with the right promotional marketing tools for her type of business.
Deliverables
Primary and Secondary logos, and Watermark
Cohesive, Branding redesign (colors, fonts)
Social Media Content
Business Cards + Design
Gift Certificates + Design
BRAND VISION
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TESTIMONIAL
"I was so lucky that a professional friend of mine used Stephanie for rebranding. She gave me her Personal testimony and I was already sold. I don’t know what I’m doing and I don’t know what I want and I needed help. When I reached out I already could tell how patient she was. We started with nothing and created magic! I what really struck me was asking important detailed questions like “my timeline” and her transparency of expectations. She was so easy to work with and super prompt with messaging. When I was stuck not knowing which way to go she setup options and gave her professional opinion but let me make the final choice. I’m very impressed with how she does her work. She knows what she’s doing and it shows. I’m so thankful to have worked with her and can’t wait to do more."