"People do not buy
goods and services. They buy relations, stories, and magic."
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BRANDING
what is branding?
In business, it is crucial to stand out, especially visually! Most people form first impressions about a business from the name, symbol, or designs they use to identify and separate their brand from others.
Keep customers engaged and loyal to your brand through consistency. Whether it be the uniform look your brand has or the promise that your products or services will continue delivering to expectations. Create an experience through your brand that will draw in new customers and keep the existing ones happy and feeling appreciated.
Creating
Marketing is a fast-paced industry. Through the different elements of branding, we captivate your audience through logos, typography, colors, packaging, and messaging. These components create a brand experience that will encourage engagement.
BRAND IDENTITY
It is vital that branding be consistent. Uniform branding consistency reinforces the emotions that are developed towards a brand and lets people know that no matter what changes may happen, your brand is committed to staying true.
LOGOS
One of my favorite parts of branding is working with owners to develop the face of their business. Most businesses will have one primary logo that would be considered their main logo. But it's also pretty common to have logo variations. The most important part is that the branding stays consistent amongst the variations to prevent confusion.
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PRIMARY LOGO
LOGO VARIATION
WATERMARK
PACKAGING
COLORS
Choosing your brand colors is such an important part of the branding process. We know that certain colors can have an affect how people feel thus making an impact on your sales or performance.
By sticking with the same colors in all your business ventures, you strengthen your brand’s association with those colors. Before deciding which colors will represent your business, consider the places it will be used such as Logos, Advertisements, Websites or in-store design, and on products.
FONTS
Fonts should represent your brand voice. Imagine how your brand would sound and look if they had a personality. There are so many characteristics that should be considered when picking out your brand fonts such as the weight of the letters (thin/bold), the style (italic, up-right), or traditional or modern
MESSAGING
As a way of expression, your brand's voice is the persona of your business and it is crucial to set the tone in a way that will attract and keep customers through meaningful connections. The way they are spoken to can make or break their views of a brand.
Knowing who your audience or customers are helps with formulating your messaging in a way that is most receptive to them. Have a consistent tone that stays the same from ad to ad or platform to platform. If a consumer sees that the values that are communicated are always the same, they are more likely to trust you.
PACKAGING
PACKAGING
Considering this is the first thing your customers see and interact with, your packaging should be on point and engage your customer. In some ways, it is just as important as the product and services offered.
You can distinguish your brand from other through the colors and textures of your packaging. Think of it as a marketing tool that will grab people's attention in a memorable way that makes them recognize your brand easily.
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Custom
Through the use of Colors, Fonts, and Inspiration Ideas, we create a brand board with your personal branding details so you will have a consistent theme to refer back to.
View samples of branding visions I was able to capture with our Brand Boards.
BRAND BOARD
CONSIDER OUR
Brand Builder Package
Looking to build the face of your business or need to rebrand what you currently have? Our Brand Builder Package comes with multiple tools that will set your business up for success, starting from the outside. Through collaboration, we will work together to produce designs that embody your brand's vision.