K.BayBros Too

Family-owned poke restaurant chain based in Kaneohe, HI on the island of Oahu.

the Challenge

The K.BayBros brand was gaining popularity and expanding to new locations, prompting a desire for a fresh update for their latest store in Oahu. They aimed to retain key elements, like the chinaman's hat, to honor their heritage in Kaneohe Bay. Moreover, they wanted to rebrand while remaining aligned with their current identity to maintain the familiarity that many customers associate with their business.

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the Solution

I worked closely with the Koki sisters to ensure their new rebranding retained a familiar feel while incorporating specific existing fonts, colors, and elements that aligned with their vision. Furthermore, we established a more unified and set brand identity with our personalized brand kit. We also designed coordinated business cards and loyalty cards aimed at boosting business via a promotional strategy. Additionally, storefront graphics and merchandise featured unique designs specifically created for their products.