"People do not buy
goods and services. They buy relations, stories, and magic."
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Luna Lashes Beauty Academy
Lash Extensions and other facial beauty services based in Orlando, FL. They also offer training for aspiring estheticians.
the Challenge
Luna Lashes was founded by Andrea initially as a Lash Extension business, but she aimed to broaden her offerings to include various beauty services and training for aspiring beauticians. Her vision was to establish a brand with a unified aesthetic that could evolve alongside her growing business. Additionally, she wanted to ensure it would resonate with her existing clients while also attracting new ones.
the Solution
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For Andrea, we chose out elements that would match the Sophisticated, Astral Bohemian feel she was going for. We worked with brown-tone neutrals and pops of peach and sea green to give her brand a softer, but unique and sophisticated feel. For her logos, we chose out a minimalist font, script font, and a retro serif font. For her marketing materials, we designed a minimalist business card that fits with her new branding.
Deliverables
Logo Suite
Cohesive, Branding redesign
Business Cards
Loyalty Cards
Tote Bag Designs
Desktop and Mobile Website
BRAND VISION
TESTIMONIAL
"I have to thank Impact Over Impress for excellent work, dedication, and professionalism; you are excellent! Stephanie was working patiently with us and that must be thanked fully! We have new business cards and she definitely nailed it. Thank you so much. You are the best!"