"People do not buy
goods and services. They buy relations, stories, and magic."
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Lash Hause
Lash extension business based in Las Vegas, NV
the Challenge
Lash Hause wanted to freshen the look of the brand by giving it a bold, glamorous vibe that still had a bit of a retro touch. Imani wanted her brand to stand out from the common brand aesthetics that most lash businesses go for. She also need business cards to pass out and market her business that also matched her branding.
the Solution
For Imani's branding, we collaboratively chose out elements that would give her brand a combination of a modern and retro feel. We worked with black and white, and different shades of warm neutrals. I designed two logos, one that shows the full name in brush script font, and the second one with a combined L H in a retro font but still clean with fine lines.
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For her marketing materials, we designed a business card that fits with her new branding and has a scannable QR code for people to easily access her social media.
Deliverables
Primary and Secondary logo
Cohesive, Branding redesign
Business Cards
brand vision
TESTIMONIAL
"Working with Stephanie to rebrand, has been the best decision I have made for my lash business. She was very professional throughout the whole process, and made the process so smooth with her amazing communication. I am so happy with the results, and feel that I now have a cohesive look that feels more like me and the voice of my brand. I will forever refer Stephanie to anyone that is in need of a creative director. I definitely will be working with her again!"