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Selena
Lash & Beauty

Selena Lash & Beauty is an Orlando, FL based beauty business that focuses on lash extensions and other beauty services.

the Challenge

Jasmine is a new lash artist and wanted to establish a strong presence by developing a brand that is classy with a tropical-bohemian touch, since her business is based in Orlando, FL.

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She also wanted to have her social media accounts and other marketing to reflect the new branding change so that the new look would be consistent and recognizable.

the Solution

Together, we developed a cohesive brand identity that conveyed the aesthetic feel we were going for. We designed a logo suite for her and chose softer pastel colors, smooth flowing fonts, and elements that would showcase Jasmine's brand vision. We also created business cards and aftercare cards that would carry the brand look, and we designed sticker labels for her lash bottles. 

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Deliverables

Logo Suite

Cohesive Branding

Business Cards

Aftercare Cards

Social Media Content

Product Labels

BRAND VISION

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TESTIMONIAL

"Stephanie was amazing throughout the whole process. I have no experience in logo design nor branding and I decided to give her full creative control. I showed her some inspiration and ideas and she totally blew me away with what she created! It was the little details that she put in that really shows she enjoys what she does. The process was smooth and she communicates well. I definitely recommend her to anyone that wants their business to stand out!"

Jasmine Gross

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