"People do not buy
goods and services. They buy relations, stories, and magic."
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Nikki Beauty
Beauty Services for women and Lash Extension Training for beginning lash artists.
the Challenge
Nicole has been doing Lash Extensions Services under her unofficial brand and wanted something professional done that gave off a flirty, fun, Miami Beach vibes. She also wanted her brand to attract the bulk of her target audience which is younger women interested in beauty aesthetics, and self-care. Hoping to be known as an expert in her field, she also wanted to offer useful content on social media to help lend more credibility to her brand.
the Solution
For her branding, we chose colors that are more lively and bright, and resemble Miami. We went with two fonts, one modern and the other with handwritten type character. Since her name is included in her business name, we went with a logo suite that had logos, all with her name to help with brand recognition. created story highlight covers that pop making it easier for her clients to navigate important info .
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Deliverables
Primary and Secondary Logo, and Watermark
Cohesive, rebranding on all platforms
Content creation for social media
Aftercare Cards
Business Cards
Lash Training Certificates
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BRAND VISION
TESTIMONIAL
"Stephanie really took my business branding to the next level. She’s extremely professional and gets everything done within a super timely matter. When working with Stephanie you can feel that she really cares for your business and wants to see it succeed just as much as you do. This is her profession and it shows. I am so satisfied with the outcome of everything she did for me! 10/10 recommend!"