"People do not buy
goods and services. They buy relations, stories, and magic."
.png)
Genesis
Beauty
An e-commerce lash and self-care business based in Honolulu, Hawaii; Sister company to Studio Genesis.
the Challenge
Sierra wanted to create a new business that's a sister to her Lash Extension business Studio Genesis, but with a focus on products instead of services. It would be an ecommerce business with a greater focus on online marketing and growth. She wanted to create a minimalist, elegant look that would also compliment the branding for Studio Genesis.
​
In order for Genesis Beauty to grow, we will design a website that is e-commerce friendly, allowing potential customers to easily find products they need and checkout at their own convenience.
the Solution
.png)
.png)
We designed a brand that embodies an elegant, minimalist look, giving it a more upscale/luxurious feel, which is what we want as self-care brand.
Deliverables
Primary and Secondary logo, and Watermark
Cohesive, Branding redesign
Social Media Content
Thank You Cards
Tote Bag Designs
BRAND VISION
.png)
TESTIMONIAL
"I have nothing but good things to say about working with Steph. I’ve worked with other graphic designers before for my business but none of them have put the detail & love the way that Steph does when making your visions come to life. When it came to rebranding my business I had an idea but had a hard time conveying exactly what I wanted, but after showing Steph some ideas she knew what I wanted right away. She’s so detail oriented & I loved how she gave me different options. She’s such a pleasure to work with & truly goes above & beyond for her clients. The way she puts the time & effort into what you want, you can definitely tell she loves what she does. I literally recommend her to anyone that’s looking for a graphic designer & I look forward to working on more projects with her in the future."